Amazon Marketing Manager

Description:

Amazon Marketing Manager – Resource GroupResource Group Digital is a division of Resource Group, a sales and marketing agency bringing exciting products to the consumers hands worldwide. We are a rapidly growing company that develops and drives online strategies for consumer brands on retail platforms including Amazon, Bestbuy, Walmart, Direct-to-Consumer, and other eCommerce channels. We are looking for an eCommerce marketing manager that can drive sales growth through marketing and paid advertising. The preferred candidate will be managing PPC and DSP campaigns across different clients and ecosystems, but primarily Amazon Advertising. The preferred candidate will not only need to be a PPC expert but also have terrific knowledge of your brands, product catalogue, and build excellent client relationships with your key contacts. You will be overseeing a number of different areas that together help our clients WIN on Amazon such as; content optimization, PPC advertising campaign management (strategy, analysis, reporting), and engaging with partners. Our core values;We operate with integrity in all we doWe bring passion and creativity everydayWe invest in our peopleWe share our success by giving back to the communityThe Role:We are looking for a candidate that can drive online sales through online PPC advertising, with a focus on maximizing placement, ROAS, and other major KPIs. The individual would need to be experienced in SEO, SEM, PPC campaigns, DPS campaigns. The role is primarily Amazon Advertising focused with additional duties across other platforms. The individual would be expected to manage marketing for our partners by aligning on key advertising initiatives. From there, be able to independently develop and drive advertising campaigns across several advertising and ecommerce platforms; with regular business reviews, reporting, and optimization cycles. The candidate would also be responsible for additional marketing responsibilities such as supporting new product launches, content optimization, organic SEO, and executing on online merchandising opportunities. Responsibilities:Work with the our Digital Director, Brand Managers, and directly with brand partners to implement online advertising plans and campaigns across retailers (Amazon.ca, Bestbuy.ca, Walmart.ca, etc).Manage and operate several advertising online portals across retailers.Manage and optimize PPC advertising campaigns across portal such as Amazon Advertising.Manage advertising relationships between brand and retailer partners.Develop, budget, and execute robust PPC advertising plans for brand partners that drive online sales and align to partners' marketing objectives.Produce regular and ad-hoc reports and deliverables on PPC campaign performance. Analyze, identify, and update PPC campaigns to align with advertiser goals and target KPIs.Manage and work with brands on optimizing A+ content, copy, and assets for online PDPs and brand stores.Attend and contribute to meetings with key brands and retailers.Attend product training and sales meetings. Qualifications:· Post-secondary education is required. A marketing focus is preferred.Fluent in written and spoken English with strong business communication skills is required. French is an asset.· 2+ years of experience managing PPC and DSP advertising on Amazon is required. Certifications are an asset.· Experience with 3rd party software such as Helium10, Keepa, Jungle Scout is required.You are Microsoft Office experienced with strong Excel skills including manipulating data, pivot tables, and customizing data sets.You have an analytical mindset, with an ability to interpret and understand data sets and make recommendations.You are a driven self-starter, with a focus on learning and understanding complex issues. You are confident dealing directly with clients & making daily decisions.You have strong knowledge in SEO, content optimization, and PPC advertising platforms.You have experience in online retail/eComm.You have strong communication skills, can clearly communicate with high level executives, and are able to convey your message with ease when put under pressure.You have a positive, proactive solutions-focused approach to work life.You identify with our core values.Ability to learn, collaborate, drive for success, and generate solutions. Ability to manage time effectively, prioritize tasks, and work independently.Experience with graphic design is an asset.