Account Strategist

Description:

You have a passion for digital marketing, analytics and inside sales. You understand omni channel branding and customer acquisition strategy for established B2B tech brands. You can also switch gears and guide a startup from no web presence to the first customer. You're obsessed with analytics, attribution and the customer journey and you'll use this data to make strategic recommendations to clients to help them start and scale brand awareness and demand generation. You use data to deliver strategic recommendations and you're not afraid to pitch and upsell current clients on One Net's growing list of services. Most importantly, you're proactive and service-oriented and you place enormous value on proactive relationship management and helping our clients succeed.

What you’ll do

At its core, your job is to identify opportunities for our current clients to increase brand awareness, leads and customers. You'll then pitch the client on relevant services from One Net. This is a proactive, self-driven role meaning the client won't be asking for these services. As such, it will be your job to identify growth opportunities and create pitches to convince our clients why we're best equipped to execute on your recommendations.

Identify opportunities to help our clients grow their brand and increase leads across multiple channels including SEO, content marketing, paid media, social, influencer, email and affiliate

• Proactively pitch growth ideas to clients using data, competitor analysis and market trends. E.g., explain how ChatGPT opens the door for high-velocity blogging. E.g., show how Netflix's new free tier opens the door for pre-roll video ads. E.g., explain how Google's "helpful content system update" opens the door for topical SEO. E.g., show the client they're paying $3,700 per lead from LinkedIn Ads and recommend more cost-effective advertising channels
• Monitor keyword position and provide recommendations for improving rankings
• Monitor social activity of competitors and provide recommendations for improving social presence
• Monitor paid media activity of competitors and provide recommendations for optimizing ad spend
• Monitor conversion rates against industry benchmarks and make recommendations for improving CR
• Monitor Search Console for website issues and provide recommendations for improving site performance
• Use analytics and heat mapping (Hotjar) to make strategic recommendations for improving engagement and conversions
• Suggest and organize A/B and multi-variative tests for conversion optimization
• Review paid media campaigns (G Ads, Meta, Amazon, Youtube, Twitter, LinkedIn) and identify wasted ad spend and growth opportunities
• Help clients make sense of their MarTech stack. E.g., help clients identify what keywords drive MQLs. E.g., show clients how many touchpoints a prospect has before completing a lead form
• Prepare and confidently present beautiful proposals
• Conduct proactive quarterly check-ins to ensure the things we make (videos, sites, campaigns) are generating results for our clients
• Work with legal to get SOWs and agreements in place
• Work with Directors and Producers to ensure the team is clear on the scope of work, timelines and launch dates
• Keep pace with Producer to ensure you clearly understand where each project is at
• Participate in discovery calls with the sales team
• Participate in the weekly operators meeting and daily stand-ups

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