Description:
As an Account Manager, you will play a pivotal role in building strong relationships with our clients and ensuring the successful execution of branding and advertising campaigns. You will be the primary point of contact for clients, understanding their needs, and collaborating with various internal teams to deliver exceptional results. You have experience in real estate marketing, a passion for advertising, excellent communication skills, and a proven track record of managing client accounts.
Responsibilities:
- Client Relationship Management: Build and maintain strong relationships with clients, acting as their main point of contact within the agency. Understand their business goals, marketing objectives, and challenges to provide tailored advertising solutions.
- Campaign Strategy and Planning: Collaborate with clients and internal teams, including creative, media, and analytics, to develop comprehensive advertising strategies that align with client objectives and budgets.
- Project Management: Oversee the end-to-end execution of advertising campaigns, ensuring timely delivery, adherence to budgets, and exceptional quality. Effectively manage multiple projects simultaneously while maintaining attention to detail.
- Budgeting and Forecasting: Work closely with clients and suppliers to develop accurate budget estimates and forecasts for upcoming campaigns. Monitor campaign expenditures to ensure they align with approved budgets.
- Creative Briefing: Brief the creative team on client requirements, ensuring a clear understanding of project objectives and expectations. Review and provide feedback on creative materials to ensure they align with the campaign strategy.
- New Business Development: Proactively identify opportunities to upsell additional services or offerings to existing clients. Participate in pitches and presentations for new business opportunities.
- Market Research: Stay up-to-date with industry trends, consumer behavior, and competitive landscape to provide strategic recommendations to clients.
- Conflict Resolution: Handle client concerns and issues promptly and professionally, striving to maintain client satisfaction and loyalty.
- Contract Management: Ensure contracts, agreements, and project scope documents are clear, signed, and kept up-to-date throughout the project lifecycle.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business Administration, or relevant field.
- Proven experience (3-5 years) as an Account Manager or in a similar client-facing role within an advertising agency. Real estate marketing experience is preferred.
- Strong understanding of advertising principles, media channels, and digital marketing.
- Excellent communication, presentation, and negotiation skills.
- Outstanding project management abilities with the ability to prioritize and meet deadlines.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in industry-standard software and tools, including MS Office, CRM systems, and project management software.
- A positive attitude, problem-solving mindset, and the ability to work both independently and as part of a team.