Account Executive

Description:

Responsibilities

• Develops Annual Business Plan with customer, Company, Bottler and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management and Bottler system
• Ensures business plan and marketing activities are developed to deliver volume, revenue, profit, and customer satisfaction commitments made to all stakeholders during business acquisition and/or stewardship planning
• Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
• Manages communication with Company, Bottler system and customer field network to ensure constant application of strategies as outlined in the Annual Business Plan and flawless execution of programs
• Aligns system resources to implement marketing and operational programs according to plan, schedule, and budget
• Acts as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs
• Responsible for problem solving operational or exceptional issues with customers or bottlers
• Responsible for forecasting and managing to individual budgets
• Responsible for identifying opportunities within large chain customers or channels. Territories typically are expanded beyond a local base to include more than one Coca-Cola Refreshment (CCR) Business Units, as well as other Coca-Cola bottling ownership groups;
• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's senior management team;
• Develop and successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans and promotional plans that align with and support the customer's and the Coca-Cola systems business objectives and strategies; Develops a customized business plan
• addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume;
• Collaboratively develop with customer a strategic plan (price/package) that generates desired results for both the customer and Coke system;
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes;
• Communicate weekly with sales management discussing promotional plans, display commitments and establishing volume goals;
• Sell-in and implement promotional strategies for the introduction of new brands and packages;
• Attend trade shows and host customer events that help align ourselves better with the customer;
• Work with other bottler ownership groups as required based on territory and customer; and
• Work with Category Management to gain key market and customer insights.

Qualifications

• Bachelor's degree or equivalent experience with a major in Business or Finance would be considered an asset;
• Prior experience in a Cost-Per-Good organization required
• Minimum of 2 years in sales/marketing and major account management;
• 3-5 years in consumer goods industry;
• Minimum of 2 years in sales/marketing and major account management;
• Experience in developing successful annual business plans and price/package for retail customers; and
• Strong analytical, verbal and written communications skills are a must.
• Previous progressive responsibility with account management at a consumer goods organization
• Complex selling knowledge with proven ability to create and sell-in customer specified promotional programs and key initiatives
• Proven ability to manage needs and concerns of multiple stakeholders across various business systems.
• Proficient experience with computer application such as SAP, Excel, PowerPoint etc.