Account Director – Digital/crm

Description:

The Account Director runs key lines of business, on which they are the main day-to-day contact for clients and are responsible for integration between the various Publicis departments.

The Account Director demonstrates strong business acumen to instill confidence in both clients and direct reports.

The Account Director must demonstrate strong organizational and leadership skills and provide senior support to their Account Supervisor to help ensure that client, agency and vendor relationships are healthy and that campaigns are designed to meet client objectives and achieve KPIs.

They are responsible for annual planning in collaboration with the Group Account Director. And lead the development and presentation of client and/or agency presentations.

The Account Director builds trust and credibility with their client by demonstrating a solid understanding of client positioning and strategy.

The Account Director is responsible for the financial management and health of the lines of business they work on and oversee.

Specific responsibilities are as follows:

Account Leadership

• Aware of overall status of account activity, but not necessarily all the details
• Key contact person for strategic or broader business issues consultation
• Articulates opinions and recommendations clearly
• Focuses on major issues of strategic importance
• Pushes for what they think is right
• Keeps things moving both within the agency and at the client
• Ensures realistic timelines are being set – is clear and precise about next steps
• Always strives for decisions and resolution
• Overall responsibility for maintaining agency standards and levels of service
• Initiates significant actions to improve agency’s or client’s business
• Identifies opportunities for and enables integration among Publicis divisions
• Keeps agency management up-to-date on big picture account issues and opportunities
• Makes tactical use of senior Publicis management to influence client

Client Relationship Management

• Has a solid grasp of where agency work fits into client’s total operation – views clients business from broadest perspective possible
• Understand the client’s business thoroughly - understand global issues as well as marketing issues
• Works with client in developing long-range marketing & communications plans, wherever possible
• Identifies key players in client organization and focuses selling efforts on key
  decision-makers
• Builds support by involving multiple client contacts in appropriate stages of strategy development, decision making and execution
• Always asking “are we working as a true partner to achieve the client’s business goal”