Account Coordinator

Description:

Performs specialized administrative and clerical tasks to support an individual, unit, department, or operation, or to respond to the requirements of external media clients. The activities involved are critical to the delivery of services committed and the maintenance of achieved revenue and require independent judgment and decision-making within the parameters of established operating procedures. Work involves coordinating the activities of persons outside the unit as well as checking or approving the work of others within the department.

Please note: work hours are 10 a.m. to 6 p.m.

Key Tasks:

• Analyses, interprets, and disseminates data from various sources including audience research demographics, client profiles, program schedule changes, commercial instructions, sales orders, and commercial material, to determine the potential impact on the unit, department, and/or external client and facilitates decisions regarding the on-air presentation. Advises when changes are required to accommodate sales objectives (for example – re-allocation of inventory between tiers) or to meet client’s needs (for example – late arriving material).
• Inputs and manages data such as sales bookings, commercial scheduling instructions, commercial logs, cut-ins, and sales promotions to develop a commercial schedule that meets advertiser commitments and adheres to CBC policies and guidelines.
• Develops relationships and negotiates with internal and/or external clients to maintain revenue, resolve billing discrepancies, or arrange for make-goods, commercial material, program format changes, commercial production, or the extension of deadlines.
• Identifies, through research and investigation, conflicts, issues, and concerns (for example – product conflicts, the rejection of commercial material, the need to offer replacement spots) and either resolves, if within accepted parameters, or makes recommendations for resolution including specific timelines where appropriate.

As required, performs the following tasks:

• Interpret post-air information and input the status of commercial telecast through post analysis reports (via Cognos and/or manual processes).

• Get approval for a compensation schedule and book the same.

• Determine the placement of commercials within a program and crosscheck against all tiers for commercial conflict and resolve any incidents that are discovered.

• Manage the inventory in the commercial library.

• Create and maintain computer-based files.

• Submit applications for credit approval to the Finance Department on behalf of local or national advertisers.

• Interpret, apply and ensure adherence to the policies concerning advertising standards, and approve or reject new submissions as appropriate.

• View commercial “reels” to ensure that the integrity of product protection is maintained and make any required changes.

• Co-ordinate the receipt and production of on-air billboards and ensure that appropriate payment is received.

• Gather research and presentation material to support sales proposals.

• Analyze the success of client advertising campaigns.

We are looking for a candidate with the following:

• A level of education equivalent to graduation from community college with an emphasis on accounting, statistics, business, or marketing consistent with the area of potential assignment.
• Three years of relevant experience that demonstrates a knowledge and understanding of marketing and sales in the context of the broadcasting industry.
• Previous media agency and/or broadcast sales experience is an asset.